Let’s take a peek into the future, and translate emerging technology into something tangible.

IDEO CoLab is IDEO’s collaborative future lab.

Partnering with a team dedicated to exploring the future impact of technology through design and collaborative prototyping, I was tasked with translating the brand’s inner workings for an external audience. Some highlights from my time there:

• Translating complicated emerging technologies, like blockchain, into human stories

• Launching the brand’s Instagram and growing it to over 5K followers

• Writing one of the IDEO blog’s top-performing posts on why designers need to start thinking about blockchain

• Launching the brand on YouTube

• Developing a succinct video format to share the team’s quarterly prototypes

• Shepherding the brand through multiple transitions